Top Marketing Executive at SIRIUS to Give Talk as Part of Prebusiness Program

pre-business advisor@holycross.edu).

Ryan is responsible for maximizing the revenue from each SIRIUS subscriber across all channels of distribution, and for all customer service operations.

She has extensive experience in major domestic and international entertainment brands, with an emphasis on entertainment subscription businesses which rely on new technologies and complex distribution systems for growth. She previously held management positions at IMAX, Ltd., Lifetime Entertainment Services, U.S. Satellite Broadcasting, and Draft Worldwide.

Ryan also served as executive vice president, marketing, at SIRIUS from 2002 to 2005, leading SIRIUS from an unknown brand with limited national penetration to a major national entertainment brand recognized by a majority of the U.S. population, and helping it achieve a rapidly increasing subscriber base.

She has consistently been at the forefront of new technology launches. From her days of guiding HBO through the challenges of VCR penetration into the home, to the national launch of the Digital Satellite System (popularly known today as DirectTV), to the transformation of IMAX into a mainstream movie brand, she has demonstrated groundbreaking results for both consumer acceptance of new technologies and for maximum profitability from subscriber bases.

Ryan serves on the Board of Directors for the Newport International Film Festival.

The Prebusiness Entrepreneurial Seminars provide students with the opportunity to learn about business leadership and the liberal arts by bringing executive-level Holy Cross alumni from different businesses to campus.