In a story about the Stanley Cup finals being played in Boston and the boost the event could bring to local businesses, Robert Baumann, associate professor of economics at the College of the Holy Cross, "contends that championship games might not generate the economic windfalls some claim. It’s difficult to quantify the financial benefits of major sporting events such as the Stanley Cup finals," he said.
"There’s an indirect advertising effect [as a result of] having your city in the spotlight for two weeks, but we’ll never be able to measure how much that impacts Boston."
This "Holy Cross in the News" item by Kristine Maloney.
