'Final Four's economic impact on Atlanta: $0 -- or $70 million' WXIA-TV Atlanta Read Time 1 Minute Issues and Ideas Although Atlanta Mayor Kasim Reed was boasting about the economic boost from the NCAA Men"s Final Four weekend, Victor Matheson, associate professor of economics at the College of the Holy Cross, explained in WXIA-TV Atlanta story that host cities of major sporting events typically only break even at best. He said that the projections of a huge economic impact are consistently much higher than the actual outcomes, usually about 10 times higher."One handy rule of thumb that economists use is, take whatever the city or the promoters tell you, and just move the decimal place one point to the left," Matheson advised. Watch the story on WXIA-TV Atlanta. This "Holy Cross in the News" item is by Sara Bovat '14. More Stories Image Go to Story Enjoy the Holy Cross Yule Log Image Go to Story All I Want For Christmas is A Ghost Story Image Go to Story Holy Cross 2025: The Year in Photos View All Stories
