"North Texas businesses look to weekend to recoup sales"

Fort Worth Star-Telegram

The Fort Worth Star-Telegram recently sought the advice of Victor Matheson, associate professor of economics at the College of the Holy Cross, for a story on whether ice storms and unseasonably cold temperatures in Texas would negatively affect the expected $600 million economic boost from Super Bowl crowds.

Matheson, who has studied the economic impact of Super Bowls, reassured readers and business owners that tourists will spend money regardless of the weather conditions.  “If you can at least get them [tourists] in town, you're probably doing OK, because they can find a way to spend their money.”  After all, he said, out-of-towners still have to eat.

Read the Fort Worth Star-Telegram story.

This 'Holy Cross in the News' item by Claire Moynahan '11.