LA Times Interviews Holy Cross Economics Professor on the Run-Up to 2020 Tokyo Olympics

The 2020 Tokyo Olympics are still months away, but NBCUniversal, the network exclusively airing the games in the US, is already running ads in anticipation of next year's Summer Olympics.

In a recent Los Angeles Times article, Victor Matheson, professor of economics at Holy Cross and leading expert in sports economics, explains the move, saying, "They’re trying to make back a huge amount of money… in a world where people are consuming sports much differently than in the past."

There is much at stake for the network, having paid $7.75 billion for broadcast rights through 2032. According to Matheson, even in this increasingly fragmented media universe the appeal of the live-action coverage of Olympics events is high, with sports broadcasts being "one of the last things we still watch live."

To read the full article go to LATimes.com.